What is snowball effect?

What is a snowball effect?

If you ever roll a small ball of snow roughly the size of a tennis ball on a land full of snow you will notice that the size of the snowball keeps increasing as long as you keep it rolling and as it increases in size the growth also increases.
Now imagine a similar effect where your following and cash flow keeps growing rapidly without you having to do almost anything. That is the power of the snowball effect.

How is this relevant to our lives?

This phenomenon is also true in our lives specifically when you are trying to grow a following in any social media or trying gain followers for any social cause online or offline. Humans are social animals and we tend to get attracted towards popular stuff no matter how crappy it is (look up some of our current top music artists for example). Give the people what they want and don't stop doing what you do while getting as many followings as you can and you are bound to succeed.

Using the snowball effect to your advantage

The rule that you must keep in mind is to keep the ball rolling and you are bound to see growth eventually there will come time when you do not have to focus on the rolling the ball (marketing) and just making improvements/new posts on your networks will get the work done without you having to do any hard work.
However if you stop anywhere in between before reaching the situation where you do not have to keep working to grow your snowball anymore you are bound to fail and trust me when i say this your followers can notice your enthusiasm about what you do. If you are not interested in what you do it is going to be really difficult to hit the snowball effect.