What is a snowball effect?

If you ever roll a small ball of snow roughly the size of a tennis ball on a land full of snow you will notice that the size of the snowball keeps increasing as long as you keep it rolling and as it increases in size the growth also increases.
Now imagine a similar effect where your following and cash flow keeps growing rapidly without you having to do almost anything. That is the power of the snowball effect.

How is this relevant to our lives?

This phenomenon is also true in our lives specifically when you are trying to grow a following in any social media or trying gain followers for any social cause online or offline. Humans are social animals and we tend to get attracted towards popular stuff no matter how crappy it is (look up some of our current top music artists for example). Give the people what they want and don't stop doing what you do while getting as many followings as you can and you are bound to succeed.

Using the snowball effect to your advantage

The rule that you must keep in mind is to keep the ball rolling and you are bound to see growth eventually there will come time when you do not have to focus on the rolling the ball (marketing) and just making improvements/new posts on your networks will get the work done without you having to do any hard work.
However if you stop anywhere in between before reaching the situation where you do not have to keep working to grow your snowball anymore you are bound to fail and trust me when i say this your followers can notice your enthusiasm about what you do. If you are not interested in what you do it is going to be really difficult to hit the snowball effect. 

Instagram is a huge social media platform with immense potential to drive audience to your products however it can be difficult to get started on this platform without any knowledge. So lets get started.

Followers: 0 - 100

To reach your first 100 Instagram followers you can ask your friends and family to help you out on this one it's quite easy to get to the first 100 followers we will be needing these followers as a base to set up our next strategy.

Followers: 100 - 1000

Now that you have 100 followers on Instagram you are going appear a lot more real and appealing. Humans are social animals and hence we tend to get attracted towards things that are already popular or atleast "normal". We tend to stay away from the unpopular.
The next step will be to find larger more popular people in your stream (niche) lets say you are an aspiring photographer but you have only a few hundred followers. Make a list of all the popular photographers similar to you and start interacting with them and their followers.

Here is a step by step guide

1. Like and comment on the photos of the followers of popular accounts
2. Politely ask the popluar accounts for shoutouts. But make sure they have atleast more then 10,000 followers anything less that this wont be worth much.
3. Follow the followers of popular accounts in your niche.
4. Buy a few shoutouts if you are really serious about this. Keep money circulating and in no time you are bound to make it back if you do it strategically.

Followers: 1000+

Follow the step by step guide over and over till you reach the following that you desire. After you reach a good amount of following people will get attracted to follow you on their own. This is known as the snowball effect and the reason for this to occur is hard programmed in our brain.

Reached a good snowball, Now what?

Now, all you need to do is post quality content. Do not give bullshit to your audience. Give them quality and they will be more then happy to open their wallets when you have something for them. While making sure you keep snowballing.

I will be writing about the snowball effect in general in my next post since it is applicable to every aspect of our lives. If you enjoyed reading this post i'd appreciate it if you do share.